Join us as we dive into the fascinating world of Hollywood real estate with Keith Kaplan, a seasoned realtor with over a decade of experience in the luxury market. Discover the secrets behind celebrity clients, unique property features, and the vibrant neighborhoods of Los Angeles.

What led you to pursue a career in Hollywood real estate?

My journey into Hollywood real estate started with my background in marketing and PR. I spent over a decade focusing on luxury lifestyle brands, which gave me a deep understanding of high-end clients and their needs. Transitioning into real estate felt like a natural fit, allowing me to combine my passion for luxury with my love for Los Angeles.

Which areas do you enjoy working in the most and why?

West Hollywood is definitely one of my favorite areas. It’s incredibly pedestrian-friendly, making it a vibrant urban village where you see your neighbors regularly. The Hollywood Hills also captivate me with their hidden secrets and stunning architecture. Each curve in the road reveals something new, whether it’s breathtaking views or unique home histories.

What’s the craziest thing you’ve done to close a deal?

In the world of Hollywood real estate, creativity can be the key to sealing a deal. One particularly memorable experience involved a huge piece of land in Mulholland. (Ahem… ours.)

 RELATED ARTICLE: Mulholland Estate Farm: A Day In The Life

But here’s another:

My clients were interested in a large estate that, at first glance, seemed neglected. However, I quickly realized that the property was intentionally designed by a Bohemian family who had a unique vision. Understanding this, I crafted a heartfelt letter from my clients to the sellers, highlighting their artistic backgrounds. It was a gamble, but it worked! The sellers appreciated that their property would continue to be cherished by a family who understood its artistic value, leading to a successful deal.

Can you share your morning routine before a big showing?

Before a big showing, I have a routine that gets me pumped and prepared. First, I hit the gym to get energized and hype myself up for the day. After that, I dive into the MLS to ensure I’m fully updated on all listings and comps in the area.

This preparation allows me to provide my clients with the best insights and knowledge about the properties we’re viewing. I also dig a little deeper into the property’s history, which can be a real selling point. Having all this information at my fingertips makes me feel confident and ready to tackle the showing.

Do you have a guilty pleasure snack during negotiations?

During negotiations, it’s all about keeping it simple for Keith. He admits to being “really boring” lately, sticking to almonds as his go-to snack. While it might not be the most exciting choice, it keeps him healthy and focused.

What’s the most unique feature you’ve seen in a home?

Keith shares a memorable experience of a home in West Hollywood that had a fully tricked-out dungeon in the garage. It was filled with all sorts of items, from slings to video equipment. Not what anyone would expect when opening a garage door!

Can you tell us a memorable story about a celebrity client?

One of the most memorable moments for me involved a mid-century modern listing in the Hollywood Hills. An actor and ex-NBA player walked into the house, and I instantly recognized him. He was captivated by the architecture, being an architecture buff himself.

He shared that we were his second choice because he had just made a counteroffer on another unique property nearby, the Woodrow Wilson Boathouses. This house was part of a series designed to resemble boats, but I knew he would struggle with the layout. Despite my concerns, he was willing to overlook the practical issues for the sake of the design and the architect’s vision. It was incredible to see someone so passionate about architecture, even if it meant living in a home that was less than accommodating for his height.

How do you see the highest and best use of properties?

In real estate, we often discuss the concept of the “highest and best use” of a property. It’s essential to consider what a property can truly offer. For instance, what became this Agave Farm was initially seen as just a stunning view property with some Hollywood history. But now, it’s transformed into an exclusive organic farm, showcasing the best of what the Hollywood Hills can offer.

This property not only provides breathtaking views of the Hollywood sign and downtown LA but also serves as a unique destination. It stands out as a one-of-a-kind spot in the area. I truly believe that the highest and best use of a property is about maximizing its potential while respecting its history and environment.

How would you sell this agave farm?

The key is to highlight its unique features and potential. It’s not just about the agave; it’s about the incredible views and Hollywood history. This property has transformed from a stunning view site into an exclusive organic farm, making it a gem in the Hollywood Hills.

To market it effectively, I would emphasize the experience of visiting the farm. Picture this: showings with adventure! Imagine driving an ATV through the property while blasting some killer tunes. It’s about creating a memorable experience that connects buyers with the land.

Would you rather close a deal while skydiving or driving a UTV?

That’s a fun one! I’d have to say skydiving. Just recently, my sister did her first skydive for her 65th birthday, and now I feel challenged to do it too. It’s all about the thrill and the story behind the deal.

Imagine trying to close a deal while free-falling! The adrenaline would be off the charts. Just hope I’m not part of the 50% who lose bodily control when jumping out of the plane!

What’s your preferred setting for negotiations?

A relaxed atmosphere often leads to more open discussions and creative solutions. He emphasizes the importance of being comfortable and focused during these conversations. Whether it’s a casual setting or a more formal environment, he believes that the right vibe can make all the difference in closing a deal.

Ready for some rapid-fire questions?

Open house or private showing? Private showing.

Mansion in the Hills or penthouse downtown? Penthouse downtown.

Ocean view or city skyline? City skyline.

Late night negotiation or early morning coffee meeting? Late night negotiation…with wine.

It’s clear that Keith knows how to balance work with a touch of fun!

 

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